iRex Reader Will Also Use Barnes & Noble’s Platform

bandnIt looks like Plastic Logic won’t be only company taking advantage of Barnes & Noble’s online book store.  iRex Technologies has announced that their upcoming device will also be able to download Barnes & Noble books over 3G wireless.

This is big news for both iRex and Barnes & Noble.  News of the new iRex reader has been taken with a grain of salt, due to the company’s so-so track record.  By gaining a huge library of books to back up their 3G capabilities, the new iRex reader gains some extra credence.  But Barnes & Noble is an even bigger winner in this case.  Their store is set up to more or less mimic the Kindle platform.  Up until now, Barnes & Noble was betting on the Plastic Logic Reader to help them compete with Amazon. With the iRex reader, things are different now.  Barnes & Noble is still competing with the Kindle, but instead of manufacturing their own device they are letting their customers choose from a handful of eReaders from competing companies.

If more readers are added to Barnes & Noble’s platform, they could prove successful in luring customers away from Amazon.  Right now, however, I don’t think Amazon needs to be too worried.  With both the Kindle and the Kindle DX, Amazon is offering just as wide an array of devices as Barnes & Noble is.

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