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Kindle sales set a new record in November 2009

Amazon may face tough competition from Google in the year to come but now they seem to be on top of things as Kindle eBook Reader sales skyrocketed in November.

Amazon.com said on Monday that its Kindle electronic book reader posted its best sales yet in the month of November, as rivals struggle with fulfilling their customer orders.

The online retailer said shoppers were buying several Kindles at once as holiday gifts, while businesses and organizations were buying the device “in large quantities” for employees or clients. Amazon does not provide precise data on Kindle sales.

via Reuters.com

Kindle’s main competitors, Sony and Barnes&Noble on the other hand reported their new products sold out and shipments delayed even before the holiday season actually started. While this indicates high demand for their products, it would give them little comfort as some of “could-have-been-their” customers are going to instant gratification here and now with Amazon as they have no other option for wireless-enabled eReaders.

B&N is new to eReader market and it’s understandable how they could mess up on their first entry attempt. Sony on the other hand has been in the exact same situation before when they released PRS-500 in 2006. The device was immediately sold out on US market and unanavailable internationally for months to come. A friend of mine who back then lived in Europe via community forums tracked down a US store that had a whooping 5 units in stock of which I bought all to be sent to my friend and his coworkers. Back then scalpers were making a killing on eBay as Sony PRS-500 sold for 150%+ of retail price.

This time around though there is Amazon that is more than willing to sell Kindles to anyone who is not willing to wait for Sony eReader or a Nook.

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