PC World has a good article that compares the Kindle application and the Apple iBook application. The Kindle is not a device, but a platform, that runs on multiple devices such as the Blackberry, iPhone, PC and Mac. That is one advantage that Amazon has over Apple because currently,
Apple’s new iBook application is only limited to the iPad. Amazon recently unveiled plans to provide an application for the Apple iPad, which demonstrates that Amazon’s strives to reach out to the widest audience possible.
Considering that the iPad is a newly launched device, and that the price tag is pretty hefty at $499, Apple’s choice to keep the iBook application exclusive does not appear to be a very smart one. However, eventually, there will most likely be an iBook application available for the iPhone and iPod touch. It will be interesting to see if Apple branches out to allow an iBook application on Blackberry and Android.
Another marketing strategy that Amazon has going for it in terms of the Kindle platform is the amount of e-books available to download. The iBook application only has 60,000 titles currently available. This number will surely increase over time, but Amazon is ahead of the game at the moment with its much larger selection of 450,000 titles available for readers.
According to ReadWriteWeb’s article on comparing the two applications, the Kindle application is simple to use and doesn’t have all of the bells and whistles that the iBook application uses. For example, the user sees one page at a time on the Kindle application, whereas with the iBook application, the user can see two pages at a time and the pages turn in a more “engaging” format. From a user’s standpoint, simplicity is key to create an easy, pleasurable reading experience.