It seems that in one day we not only get a drop in price for the Barnes & Noble(NYSE:BKS) nook, one of the front runners in the eReader device marketplace, but an immediate reaction and one-upping from Amazon(NASDAQ:AMZN).
As already reported, the nook has undergone a steep drop in price from $259 to $199, as well as welcoming a new member to the product family: A WiFi only model at a mere $149. In response, Amazon has cut the price of their ever-popular Kindle from $259 to $189 in what can only be seen as a direct and hostile response to B&N’s move.
One of the main sources for concern lately among critics has been the pricing of these devices. While always a reasonable investment for the avid reader, some have had trouble justifying the expense of the more popular and full-featured of the eReaders such as the Kindle and nook. This is quickly becoming a non-issue. The Kobo made its splash by setting an amazing new low price for the market and mere months later we have one product with a more robust support list and feature set being offered at the same $149 price, and the most popular and well-supported eBook reading device on the market today for just $40 more. There is simply no excuse anymore not to own one. Amazon and B&N are in a price war and the only one winning is the reader.