When it comes to publishing an indie book, the Kindle Direct Publishing program has done wonders for new authors all over the place. Some, like John Locke and Amanda Hocking, have manages to hit it big as a result. In spite of these examples though, it is impossible to deny that for the most part people don’t take most self published works too seriously at first glance. There are a few big factors that I believe play into this.
The first would be, as sad as it is, poorly designed cover art. Even if you are writing for the Kindle, the first thing people are going to see will be the cover you have chosen to represent your work. A piece of clip art or quick Photoshop-ed photo will only serve to indicate that you couldn’t be bothered with quality control. Nobody will deny that marketing is the most important of making an indie book take off and your cover is the most basic piece of marketing.
Second, and somewhat more intuitive, is editing. If you get comments in reviews about having a poorly edited book, that will work against you. Nobody really likes to read badly written prose even when it tells an amazing story. It can completely destroy immersion at key moments. Now, obviously nobody is perfect and even the best books slip through to print with errors, but that doesn’t mean there is any excuse for failing to triple-check your work and find somebody else to look over it for you too. You’re expecting people to pay money for this in the end, so it should be worth a little extra effort.
Third and finally, is the quick release schedule. While it has become almost commonplace to hear the advice that Kindle publishing requires you to release a book every 6-12 months to retain reader interest, this should be considered very carefully. While you will definitely start making money faster the more of a back catalogue you have going for you, it is more important to make sure that the best possible product is going out. Five poorly reviewed books will not only earn you less money than two well reviewed books in the same time period, they will pull you down even if later works improve dramatically. When you write you are building your name into a brand. Keep in mind how you want that brand to be perceived.
Naturally this is all fairly general and there are a few reasons that all of these points, especially the last one, can be less important for certain projects. There is significant potential in self publishing these days thanks to the Kindle though, and it is painful to see potentially great authors being ignored thanks to missteps made in the rush to get a piece of the readership. Just remember that readers are going to keep reading. The Kindle is more popular all the time and unlikely to fall away as the most widely used eReader in the world any time soon. Take your time and make something you can be proud of.