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On e-Reader Tech News we track down the latest e-Reader news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great e-reader tips and tricks along with reviews for the latest devices and accessories.

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February 2012
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Daily Deals: Madboy: My Journey from Adboy to Adman and Buzzwords

Madboy: My Journey from Adboy to AdmanToday Amazon gives you an another opportunity to take good book with great discount. If you are connected to or interesting in advertising or marketing this book is for your: Madboy: My Journey from Adboy to Adman. This book was written by Richard Kirshenbaum and costs  $1.99.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today
Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.
In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results.
Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

Buzzwords

 

Also you can download the game from Amazon for free. It is name is Buzzwords.

Don’t Say That Word!

Buzzwords turns the art of description into a fun and hilarious party game. You’re trying to get your teammates to guess a specific word. The tough part involves the words you’re NOT allowed to use. Each word comes with five “buzzwords” that happen to be the most common clues related to that word. Naturally, you’re not permitted to say any of the buzzwords.

For example, for the word “bankruptcy”, you can’t say the words “debt”, “money”, “loan,” “file”, or “broke” to your teammates. Now just try to describe the concept of bankruptcy without these obvious clues.

Move It or Lose It

If you do use any of those forbidden words, you get buzzed and you lose the turn. You’ll soon discover it’s an absolutely mind-blowing, frustrating, and uproarious challenge to get your teammates to guess your word without those five common clues.

If you simply can’t describe the word successfully to your teammates, tap on Skip to go to the next word. But you better hurry up! You have a limited amount of time to get your teammates to guess the correct word.

Customize Your Game

The team that successfully guesses the most words by the final round wins. Play with up to four teams, and set the number of turns each team will take (2, 4, 6, or 8 turns). You can also customize the length of time per turn (30, 60, or 90 seconds), and play with or without the Skip button.

Buzzwords comes with 1,000 word cards, and the option to use Gesture to mark cards during a turn. Choose team colors and create custom team names, and review and modify cards after each turn if needed. For added quiz show realism, install Buzzwords on a second smartphone so you can buzz your opponents if they say a buzzword.

Party Time

If you enjoy party word games such as Taboo, Charades, and Pictionary, Buzzwords should be invited to your next get-together. Match your verbal and vocabulary wits with your friends, and get buzzing.

Will A New iPad Kill The Kindle Fire?

Over the past several weeks there has been significant speculation over the possibility of a newer, smaller iPad on the horizon that is intended to compete directly with the Kindle Fire.  As much as it sounds plausible when looked at in a certain light, I just fail to see it in the end.  There are a few reasons, but in the end it comes down to different audiences.  For Apple to seriously put a stop to the popularity of the Kindle Fire, they would have to address Amazon on completely different terms than has previously been the case, and it is not a stretch to assume that Apple has no intention of fragmenting their product line in such a way.

The value of the Kindle Fire is precisely that it does not attempt to be a fully functional tablet.  Sure, it can do a lot of what any other tablet can do, but in the end there are few competitors that fail to beat it out on paper in terms of performance.  What it does do is provide a channel for Amazon’s digital services.  Anything that Amazon wants to serve up to customers is immediately in front of them just a click away and always works on the first try.  Everything else is just left hanging under the Apps tab to work with as best you can.

The iPad, on the other hand, is trying fairly successfully to replace the home desktop as a center for leisurely computing.  Short of playing highly demanding games or manipulating images and video, there is little that Apple’s tablet is unable to take over with moderate success.  You can even use it as a word processor thanks to various Bluetooth keyboards designed specifically for such a use.  The iPad does serve as a conduit for digital purchases, but it is more than that.  You can use it to create and manipulate various types of projects rather than simply consuming.

Yes, Apple could easily cut into Kindle Fire sales with a 7” iPad 3 priced in the $200-300 range, but it would take more than just having the hardware available.  They would have to prove to customers that they could focus it entirely on convenient consumption.  It is almost counter-intuitive to phrase it like that, but the focused experience is what Amazon successfully leverages in the lack of computing power and I think they would have to be beaten at the game they have helped to define.

This isn’t to say that a smaller iPad would not succeed.  It would probably be huge and have a devastating effect on the emerging budget Android tablet market.  Those most hit by it would be along the lines of the Samsung Galaxy Tab though, not the Kindle Fire.  Until and unless Amazon goes out of their way to pick the fight in a Kindle vs iPad standoff, I think they are fairly safely entrenched for the immediate future.