Amazon Joins With HTC to Enter Smartphone Market
It appears that the long-rumored Amazon smartphone will become a reality at some point in 2014. We have heard talk and speculation about it since as early as 2011, but now it seems that HTC has been tapped to help Amazon put together a real contender to stand up to Apple and Google.
People familiar with the project recently mentioned to FT that at least one device is in an advanced stage of development and that if things don’t change in the meantime there is every reason to expect a launch sometime next year. Amazon, of course, declines to confirm these rumors.
If Amazon were to release a device using the same sales philosophy as it employs with the existing Kindle line – sell near cost and make your profits through use – then there is little doubt that adoption would be strong.
This would put HTC in a bit of a bind with Google, who has proven to be proficient at protecting their brand over the past couple years. Given the release of HTC’s less than successful Facebook Phone, though, they probably have the details about that already under consideration.
Watch for more news toward the end of this year. Amazon might not be willing to confirm, but a Kindle smartphone is going to have leaks along the production line and it should be particularly interesting to see what these reveal along the way.