Sony just revealed its flagship XBR-A1E Bravia 4K OLED TV on CES 2017. It is very very thin. Not as thin as LG OLED W7 Signature model but it is very thin. All of the electronic components in the new Sony Bravia OLED TV had to be moved to the fold-out stand at the back. The stand back cover also hides all cables so you can now use your Sony Bravia OLED as part of the interior design with no cables hanging around.
Sony comes as a second player to OLED TV market which was monopolized by LG for several years. We’re very happy to hear that since more choice is always better. It also means that OLED technology has proven advanced enough for Sony to base its Bravia TVs on it.
The A1E Bravia is going to be available in 55-inch, 65-inch and 77-inch sizes. Sony hasn’t released prices yet, but as a guide, we can use prices from LG OLED TVs which will from around $2,000 for B7 models and go up to $20,000 for W7 signature models.
We can also guess that the only common part between Sony XBR-A1E 4K and LG OLED 4K counterparts will be OLED display. All electronic internals, software, image processing technologies will be specific to Sony. And this can make it quite a different TV since display makes up only a small part of the overall experience (even though quite a significant part in my opinion).
Sony OLED A1E TV is going to support both HDR10 and Dolby Vision high dynamic range standards. It is a step up from the previous year Sony 4K TVs which only supported HDR10 standard.
Another innovative feature introduced in Sony XBR-A1E is the way it reproduces sound. OLED display acts as a high-frequency speaker. Actuators embedded behind the screen vibrate and make OLED screen produce sound. And it doesn’t seem to cause any jitter on the picture. We’re yet to see exact measurements on this but this is an exciting new technology which may bring TV sound to the next level.
Bottom line is that if you’re on the market for an OLED TV you now have a choice between TVs from two major brands. If you want OLED you are no longer have to limit your choice with just one vendor. Now you can compare and get the best TV experience which matches your expectations.