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Amazon’s Kindle Fire HD Ad Highlights iPad Mini Deficiencies

Amazon recently chose to run an ad comparing the Kindle Fire HD to its iPad Mini competition.  Specifically, this ad called out the inferior display that Apple has decided to include in its new $329 tablet.  We can’t necessarily expect even-handedness in advertising comparisons, especially in situations like this where the new device is clearly […]

Kindle Fire Ads May Be More Productive than Their iPad Counterparts

When it comes to selling advertising space, it makes sense that bigger is better.  Billboards reach more people than bus stop ads.  That may not translate entirely to the tablet PC, however.  In a recent report, mobile advertising company Jumptap revealed that Kindle Fire ads are the most successful at getting customers to click through, […]

Why Amazon & The Kindle Deserve To Be Dominating Bookselling

This is going to be a bit controversial, I’m sure, given how Amazon has gone about using their influence to beat down smaller publishers and other suppliers recently, but when it comes right down to it there can be no doubt that Amazon deserves to be on top of the market right now.  It isn’t […]

Barnes & Noble Cleaning Up After Misleading Kindle Fire vs Nook Tablet Campaign

The competition in the 7″ Tablet market was obviously thrown into disarray by the arrival of the Amazon Kindle Fire and Barnes & Noble Nook Tablet devices.  Even if you completely set aside the service being offered in conjunction by either company, any moderately powerful Android Tablet in the $200-250 range is attractive.  Just look […]

Amazon’s Ad-Supported Kindle Comes Out On Top

Not too long ago there was a fair amount of debate over whether or not customers could possibly accept a version of the Kindle which incorporated advertising.  As it turns out, the answer is a resounding yes.  Apparently while there may be any number of knee-jerk reactions to connecting advertising and the reading experience, nobody […]

Ads in Kindle Books a Possibility?

As eBooks gain more popularity, it can’t really surprise anybody to see advertisers trying to cash in.  Does this mean we can expect to start seeing ads in our Kindle books?  There’s no real push that way yet, but it only makes sense, really.  If offsetting some of the cost of a new book by […]

Kindle’s Christmas Ad Campaign

Not too long ago, Amazon(NASDAQ:AMZN) took some flak for addressing the sunlight reading quality disparity between the Kindle and the iPad as one of its main selling points in a commercial.  Personally, I’d say they deserved it for so much as dignifying the Kindle vs iPad comparisons with a response.  They’re different devices with different […]

Amazon files Patents For In-Book Advertisements

Amazon has applied for two patents: On-Demand Generating E-Book Content With Advertising and Incorporating Advertising In On-Demand Generated Content.  Essentially, the patents are for adding content-generated ads to Kindle products, in a manner similar to Google’s AdSense program. The patents specify a number of hypothetical advertising practices that seem like many readers’ worst fears.  One […]