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April 2017
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Amazon 24 hour Digital Content Sale

Amazon announced 24 hour sale of digital content which will start at midnight on December 30th. We just passed through Black Friday and Christmas season with various discounts on TVs, hardware, appliances, Kindle and Amazon Echo devices. Now Amazon plans to launch a grand sale of digital content including books, movies, music, TV shows and more as part of Amazon Digital Day Sale.
According to Amazon, you can get up to 80% off hundreds of video game titles, 75% off on hundreds of digital comics, 50% off on top movies and TV shows. Also, you can get other great deals on popular content for your devices.
So far Amazon revealed a portion of items which will go on Digital Day Sale on December 30. It includes Rocket League, Titanfall 2, Destiny: Rise of Iron, magazine reader Texture, Microsoft Office Home & Business 2016, and Amazon’s own music service. Check back on Amazon Digital Sale page for more details.

Kindle Black Friday Specials for 2012

Every year Black Friday sales get more hyped and involve more ridiculous deals.  In some cases that’s a bad thing, especially when it involves camping outside stores for silly amounts of time to get a chance at one of the only two units available in a particular sale.  In many others it’s just a great time to save some money.

Since we know that a sale is on the way let’s take a look at what to expect as far as discounts this week.

According to Buyer’s Review, we can expect the following deals in brick & mortal stores this Friday:

  • Best Buy: Amazon Kindle Fire – $159.99 bundled with free $30 Best Buy Gift Card
  • Office Depot: Amazon Kindle Fire – $159.99 bundled with $25 Visa Card
  • Staples: Amazon Kindle Fire – $159, bundled with $20 Staples Gift Card
  • Office Max: Amazon Kindle Fire – $159
  • Best Buy: 16GB Amazon Kindle Fire HD – $199.99 free $30 Best Buy Gift Card included
  • Office Max: 16GB Amazon Kindle Fire HD – $199, bundled with $25 Office Max Gift Card
  • Staples: 16GB Amazon Kindle Fire HD – $199, bundled with $20 Staples Gift Card
  • Staples: 32GB Amazon Kindle Fire HD – $249, bundled with $20 Staples Gift Card

We do have every reason to believe that Amazon will use this opportunity to further promote the Kindle line directly through their own storefront as well, though.

Sadly, we’re not going to be seeing a sale on the Kindle Paperwhite.  The eReader side of things has proven so popular since the Paperwhite was released that an order today will take over a month to get to its destination, just barely making it in time for Christmas if you spring for 2-day shipping.  In a matter of days it will likely be impossible to order a Kindle Paperwhite and have it before 2013.

We will certainly be seeing this sale day used as an opportunity to promote the Kindle Fire and Kindle Fire HD, however.  An effort was clearly made to get the Kindle Fire HD 8.9” out before Black Friday, which indicates that the larger tablet will be a part of the promotion as well.

Looking at the store offers above, nobody is actually discounting the Kindle Fires themselves.  All that is being added is a promo gift card.  Given all the blowback Amazon has been getting from these same retailers about showrooming, I expect that the online deal will go a bit further.  How much further is difficult to predict, but 10-20% off the price would create a huge surge of interest.

Remember that Amazon is using the Kindle Fire as a cheap option for content sales.  They’re not making much on the devices themselves.  As such I don’t think we can expect to see a $99 Kindle Fire, even using refurbished 1st Gen models.  Since recent teardowns point to there being a bit more profit than the earlier generation allowed for in a single unit, however, they have some leeway.

I know that I’ll be watching for a $160 Kindle Fire HD and I would be surprised if I don’t see one by the end of the week.