When the leaked Kindle sales figured came out earlier this week, a lot of the anti-Kindle crowd were silenced. However, a certain Liz Gunnison from Portfolio.com was still very sceptical, claiming that the 240,000 represented a good proportion of the market. The article then does on to list why Amazon will have a difficult time selling more.
Liz Gunnison eventually whittles down the number of American’s who would be interested in buying a Kindle to about 500,000 – 2,000,000 people. You can read her article here, there’s a lot of misinformation and half-truth’s scattered around the article which makes Gunnisons analysis seem kinda factual, however, a post at thekindle offers a good rebuttal of the entire article.
The conclusion is that a lot of the anti-Kindle crew are now going through the ‘denial phase’, since the leaked sales figures didn’t agree with their assumptions that the Kindle was a doomed device from the beginning.
The article also fails to mention the international markets which Amazon has yet to offer the Kindle and it also fails to mention educational establishments, library’s and corporate organisations which could utilise the Kindle. A lot of these institutions are still evaluating the Kindle, so in my opinion there is still plenty of growth left in the Kindle, and when I say plenty I mean a LOT of growth.
The truth is, Kindle is less than a year old and is a first generation device, considering that, 240,000 units shipped in its first year is a very good statistic for Amazon. The market hasn’t yet fully embraced the Kindle, not a lot of people even know about the Kindle, but when they do, Amazon–in my opinion –will have the iPod of the book world.