Author Carolyn Rubenstein is giving away free Kindles to Twitter users who promote her book. The book, Perseverance, is a collection of narratives from young cancer survivors. In an effort to promote the book’s release, Rubenstein is giving away a Kindle a day through Friday. If you want to enter the drawing, all you need to do is send out a tweet with the topic “#perseverance” included. The idea is that enough people will be interested in winning Kindles that #perseverance will become a trending topic.
For those of you who aren’t Twitter users, “trending topics” are the most popular subjects being tweeted at any given time. These topics show up in a side panel that all Twitter users see, so if the contest becomes popular enough it will mean a lot of free advertising for Perseverance.
The whole concept of the promotion banks on the idea that enough people want a free Kindle to dominate twitter. So far, it doesn’t seem like the contest has been quite the success Rubenstein was hoping. I wouldn’t blame this on a lack of demand for the Kindle. I have no doubt that people would be interested in this contest, but that there hasn’t been enough promotion of the contest itself. If you are looking to get a Kindle, I would recommend taking advantage of this contest before more people hop on board.