How does the human mind make decisions? How can we make our decisions better? Answering these questions is the goal of prominent science writer Johan Lehrer. His answers come from tapping into leading-edge neuroscience and the real-life experiences of deciders, from airplane pilots to gamblers. Want to read about it? Just get the book “How We Decide” just for $0.99 within Daily Deal today only.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Wikinvest Portfolio for Android tracks all of your investment accounts, all in one place. Set up your investment and finance accounts on Wikinvest.com, or add them directly from the application so you can follow all of your investments wherever you go. Wikinvest’s secure connection automatically imports your stock, ETF, and mutual fund holdings into one view and updates nightly so you never have to enter your trades or holdings into a portfolio management tool again.
Import holdings from more than 60 brokerages, including Ameriprise Financial, Edward Jones, Etrade, Fidelity, Franklin Templeton, Hewitt, Janus, Merrill Lynch, Morgan Stanley Smith Barney, OptionsXpress, Prudential, Salomon Smith Barney, Scottrade, Sharebuilder, Schwab, TD Ameritrade, Thinkorswim, T. Rowe Price, UBS, USAA, Vanguard, Wachovia, Zecco, and many more.
Don’t see your brokerage in the list? Let the developer know. You can still use the Wikinvest Portfolio even if your brokerages aren’t supported by setting up your portfolios and watchlists manually on Wikinvest.com or in the app.
The app’s servers are protected by 24/7 on-site security and use 256-bit SSL encryption for all of the data. None of your data is personally identifiable. This portfolio tracker is read-only; you cannot make trades from this platform. Wikinvest has been reviewed by Verisign, McAfee, TRUSTe, as well as security experts from Amazon.com.
Brokerage import is limited to U.S. brokerages that support OFX at this time. More brokerages will be added in the coming months. Options and fixed income products can be imported, but historical prices are not supported at this time.