The Kindle belongs to a John and has the device name of “John’s Kindle.” If you think it is yours, you can Email the article’s author and verify your identity. Apparently, CNET decided to not even attempt to contact Amazon because they assumed Amazon would be unwilling to cooperate in giving out customer information. Maybe that’s the case, but if I found a Kindle I would at least try to return it through Amazon’s customer service. I don’t understand why Amazon couldn’t just act as a middleman and have you ship it without any idea who the owner is.
Returning the Kindle was also made more difficult because the owner didn’t put any of their personal info in the device. It may seem pointless, but the Kindle can store your personal info for a reason. This is it.