Kindle Reading Speed Study: Badly Misunderstood

For the past week or so, blogs like ours here have been buzzing with thoughts about a study done of relative reading speeds between the Kindle, iPad, PC Monitor and Paperback Book.  The general consensus seems to have been anything from “See, eReaders are bad!” to “Look, it proves the iPad is better than the Kindle!”  This leads me to believe that a large number of people have only a very vague understanding of what this study actually means.  Let me explain.

In the actual text of the reading speed study, we are given the details of their methods.  The sample size is actually quite small, with only 32 people involved total of whom a mere 24 were included in the final data set.  Putting aside that flaw, the data gathered provided no useful information at all besides that reading on anything but a computer monitor is preferred.  For those who are talking up the slight difference in reading speed between the iPad and the Kindle, there is a note in the results that “the difference between the two devices was not statistically significant”.  For those who do not have any statistics/science background, this means that no difference can be said to exist, with any reasonable accuracy, that stem from anything but random chance.

Basically, if you were hoping for scientific evidence of which device is better, even if you judge “better” in terms of how fast you can read, there’s nothing in this recent study to help you out.  Maybe next time.