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On e-Reader Tech News we track down the latest e-Reader news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great e-reader tips and tricks along with reviews for the latest devices and accessories.

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May 2018
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Borders Pushes the Kobo Store

Preorders are now being taken for the June 17th US release of the Kobo eReader through Borders.com (NYSE:BGP), and this is only the beginning of their increased association with eReading devices.  In a move that apparently abandons their previous efforts at an eBook store through Sony’s (NYSE:SNE) distribution channels, Borders will be launching a Kobo-powered eBook store along with the release of the device.  This store will service the obviously affiliated Kobo eReader, but also work with just about anything else you have handy to read on, in keeping with the Kobo store’s existing philosophy. Supported devices currently include just about everything but the Amazon Kindle, including but not limited to the B&N nook (NYSE:BKS) and the IREX DR-1000S.

The Kobo device will not be the only eReader technology being embraced by the Borders physical store presence, either.  Beginning in August, we should be seeing what Borders is calling Area-e(TM) boutiques that highlight multiple devices at any given time including, most likely, the Sony Reader line and the upcoming Spring Design Alex eReader, both of which have existing ties to the company.  Time will tell if this move secures the Borders Group a real place in the eBook market, but the additional exposure of less well known devices will certainly be a boon to consumers as they try to balance budgets against a plethora of options and features.  So far, the nook and the Kindle seem to have a strong lead on the features and functionality in the market, but not everybody needs quite such a wide range of options in their device.

HP and B&N Team Up

This week has brought us the launch of a co-branded HP (NYSE:HPQ) and Barnes & Noble (NYSE:BKS) eBook store.  What does this bring to the market?  Not a whole lot of new insight.  The new site, accessible at http://hp.bn.com is basically a new black skin on the same old B&N website.  Apparently, many new HP computers will be coming with a link to the B&N eBook store preloaded and may even have the reader software already installed and ready to go.

The most important thing to note here is that there seems to be absolutely nothing new happening.  Maybe it is simply a branding move to help build the presence as eReader sales wars escalate, but you would expect something a bit more substantial from such a teaming up.

The store is the same.  The software is the same.  The selection is the same.  The frequently referenced access to the LendMe technology is nothing more than the same old feature that the software already had.  There is not even any effort made to specifically market it as an eBook store; there are still tabs for normal books and DVDs as on the B&N main site.  This is all distinctly underwhelming.  I suppose they had to come out with something new now that the Kindle has taken the feature lead back with their Collections organization system, but from my perspective this one fizzled.