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Office Max Gets the Kindle

Starting August 7, Office Max will start carrying the Kindle. It is the latest major retail chain to offer the e-reader. It joins Best Buy, Target, Radio Shack, Staples, and most recently, Toys R Us, in selling the Kindle. It is not clear whether the office supply retailer will be selling both the Kindle 3 […]

Toys R Us to Sell the Kindle Starting July 31

Toys R Us joins Target, Staples, Best Buy, Radio Shack and AT&T in selling Kindles in their stores.  So, from these stores, the e-reader reaches out to consumers in electronics, business, wireless, and now parents and children. Why sell Kindles in a toy store?  It sounded kind of farfetched to me at first.  The e-reader […]

Where to Buy Kindle this Holiday Season

This holiday season, you have a ton of options on where you can purchase a Kindle or Kindle DX.  For those of you who prefer shopping in stores instead of online, you are in luck because major retail stores such as Target (NYSE: TGT), Best Buy (NYSE: BBY) and Staples (NASDAQ:SPLS) carry the e-reader.  So, […]

Best Buy to Sell Kindles This Fall

Best Buy (NYSE: BBY) is slated to join Staples (NASDAQ: SPLS) and Target (NYSE:TGT) by adding the Kindle to its inventory this fall.  Just in time for the holiday season, the Kindle’s presence in Best Buy is predicted to boost its own sales, as well as the sales of its competitors. Speaking of competitors, both […]

Kindle will Soon be Available at Staples

The Kindle 3 and Kindle DX will soon be offered at Staples (NASDAQ: STPS), an office supply chain.  Staples joins Target as the second retail store to sell the e-reader.  This is a good marketing strategy for Amazon (NASDAQ: AMZN) because they don’t have their own store to let customers try before they buy.  Both […]

The Kindle Makes a Great Mother’s Day Gift

Amazon is offering free 2 day shipping for the Kindle just in time for Mother’s Day, which is May 9th.  According to Amazon’s advertising campaign, the Kindle is their #1 best selling, gifted and most wished for item on the site.  With the device’s debut in Target April 25, there’s yet another way to get […]

Kindle Available at Target Stores April 25

It looks like Amazon is taking a page from Sony and Barnes & Noble’s book by offering the Kindle in a retail outlet.  The Kindle will debut in Target Stores April 25.  The good part about this strategy is that customers will finally be able to test a Kindle before they buy them in a […]

Brick & Mortar eReader Sales?

One of the biggest impediments to eBook Reader distribution has always seemed to be exposure. Those of us who enjoy such things were forced, with each product that arrived on the market, to weigh the pros and cons of each device based on rumors, specs, and buyer feedback without, in most cases, ever having the […]