One of the recent major developments in the eReader market is Sony’s announcement that they will be fully adopting the ePub standard. Sony plans to completely abandon their own, proprietary format in what seems to be a concerted effort to dethrone the Kindle. Selling books in ePub won’t necessarily help the Sony Reader, but it will open the store to owners of, say, the COOL-ER Reader. Likewise, Sony Reader owners would realize that other ePub stores, such as Google Books, would be just as compatible with their device.
Some analysts think that this is the best way to pull Amazon from the top of the eReader market. If the market is filled with similar devices that all buy materials from the same, varied selection of online stores, Amazon stands out as the only company with such tight restrictions. There won’t necessarily be another device that leads the market in the way the Kindle has, but other companies will be free to compete without automatically riding Amazon’s coattails. Past controversies surrounding the Kindle would make it seem even more unfavorable compared to the less restrictive ePub readers.
If widespread adaption of ePub does kill the Kindle, it would lead to an interesting eBook market. Consumers would all pick a device based off of personal preference/budget. After that, shopping for a book would be like the digital equivalent of today’s brick and mortar stores. If you want a specific book, you would shop around between various large and independent bookstores.
Of course, the Kindle wouldn’t really be killed. Amazon would simply make it another ePub reader. It could be killed, however, in the sense that it would no longer have the distinction that sets it apart from other readers.
Let’s have a small poll about Kindle DRM restrictions. Feel free to respond in the comments as well.