It seems that in one day we not only get a drop in price for the Barnes & Noble(NYSE:BKS) nook, one of the front runners in the eReader device marketplace, but an immediate reaction and one-upping from Amazon(NASDAQ:AMZN).
As already reported, the nook has undergone a steep drop in price from $259 to $199, as well as welcoming a new member to the product family: A WiFi only model at a mere $149. In response, Amazon has cut the price of their ever-popular Kindle from $259 to $189 in what can only be seen as a direct and hostile response to B&N’s move.
One of the main sources for concern lately among critics has been the pricing of these devices. While always a reasonable investment for the avid reader, some have had trouble justifying the expense of the more popular and full-featured of the eReaders such as the Kindle and nook. This is quickly becoming a non-issue. The Kobo made its splash by setting an amazing new low price for the market and mere months later we have one product with a more robust support list and feature set being offered at the same $149 price, and the most popular and well-supported eBook reading device on the market today for just $40 more. There is simply no excuse anymore not to own one. Amazon and B&N are in a price war and the only one winning is the reader.
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I bought a refurbished Kindle DX last week for $390. The original was $489. I had to buy an AC plug separately because the item didn’t have one.
And couple of days later they sell the newest one for $379!
This is cheating! Amazon just dumped the old crap for $390 and this week they’re selling the new items. They should have released the new Kindle first and then sell the old crap.
Amazon is not even responding to my calls.
Amazon sucks!