Earlier today, a TechCrunch reporter claims to have had a chance to play around with an actual working Kindle Tablet in a closely supervised situation. Much of the information he came out with isn’t exactly what we were hoping to hear when the real details started to turn up, but everything does fit the current situation pretty well and there are no glaring discrepancies. As with all unofficial reports it should probably be taken with a grain of salt, but for the time being it is probably safe to say this is our best picture of Amazon’s upcoming entry into the Tablet PC market.
Here’s what we have to work with:
- 7″ Back-lit touchscreen of some description with no hybrid options(2 finger capacitive multi-touch)
- Highly customized Android OS, possibly forked as early as Android 2.2
- No physical controls aside from the power button
- Possible single-core processor
- As little as 6GB internal storage
- WiFi Only at launch
- Expandable memory slot
- No camera
- Bundled Amazon Prime Membership
- $250 Price Tag
- Late November 2011 Release Date
Clearly the high expectations of Kindle fans will not be met in their entirety.
There is a sense that Amazon is rushing this to market, even after all this time. If a guess were required, I would say that it almost seems as if they were hoping to carry the day by using the next best thing in display technology to get the jump on everybody only to have that tech fail to manifest in time to be useful. That aside, they’re still bringing plenty to the table to make a splash.
The Nook Color has managed to carve out a space for itself by being something of a budget iPad, for all its stated eReading emphasis. Amazon can bring the same sort of value to the table, perhaps with a more impressive array of applications and support structure, and not even have to bother with the eReader facade. We have to assume at this point that they won’t make the mistake of marketing this as a Kindle eReader, whether or not it’s capable of displaying books, given the whole anti-iPad LCD commercial campaign.
The focus on cloud storage and streaming will negate the obvious problem of minimal storage space to some extent, though Amazon seems to be gambling a lot on the ubiquity of wireless networks. If the reporting article is to be believed, then the Android OS fork should be customized and optimized well beyond simply skinning Froyo and throwing out the standard Google App Marketplace, which means that it’s too early to judge anything based on that at this time. Nobody really expected Amazon to include a completely open copy of Android anyway, right?
Just because this isn’t the ideal situation that would blow the iPad out of the water without any significant contest doesn’t mean it isn’t a great step. Tablets put out by anybody but Apple have tended to fare poorly so far, as evidenced by the HP TouchPad debacle recently, but Amazon has the marketing, support, and name recognition to make it happen. I still don’t think this will end up being a direct contest with just the Nook Color for most people, unless something gets reviewed particularly poorly at release.