With Christmas coming up, I noticed the news about Kindle is focused on predicting the number of Kindle sales during pre-Christmas shopping time. I also see some Christmas anticipation from the Kindle community – some folks cannot wait until the X day to give Kindle as a gift to someone special, others hope to find Kindle in their Christmas stocking, and a couple of people indulge in bragging about getting Kindle as an early Christmas present (most likely they were also the givers).
Does the fact that Kindle is the best selling item on Amazon (NASDAQ:AMZN), magnify the urge to buy Kindle even more? Would it be the “herd-instinct” (kudos to Nietzsche for coining the term), i.e. everybody has Kindle, therefore I want one; or it would be due to the belief – if so many people purchase Kindle then it must be good? Well, as for me – clearly, it makes me wonder. Who would we attribute the predicted numbers for Kindle sales – to the agile marketing strategy, or to Kindle’s superiority among the e-book readers? Mind you, the 8 million of future Kindle sales is a mere prognosis for now. Personally, I cannot wait to see if this prognosis will be supported by the facts after Christmas. In any case, I am applauding to Amazon marketing team: the Kindle advertisement’s slogan is solid, strong, and concise.