Asus has announced plans to release their own eReader device. Details are scarce at the moment, but the reader will be part of the eee line and will, at the earliest, come out late this year.
So far, there doesn’t seem to be anything to indicate that Asus will be able to compete with the Kindle. But they do have one thing going for them: brand recognition. Asus has been one of the leaders in netbooks with their eee PC. By making a reader that belongs to the same family as their successful netbooks, there is some chance of brand loyalty coming into play.
Really though, I don’t know how Asus is planning to be competitive. They are, at best, a late entry into the eReader market. It is possible that they will offer some sort of well designed content delivery system, but will it make a difference if whispernet has been around for so much longer? There best bet would probably be to latch onto Barnes and Noble’s store, where Asus would only have to focus on hardware. Maybe when more details become public, we’ll have a better idea of how this will play out.