Brother Releases Another Unspeakably Expensive E-Book Reader


Brother is a Japanese company who already have an e-Book reader in the market called the SV-100B. That e-Book reader never made it to anywhere outside Japan but it is already time for a new version. Brother has now released a new model called SV-70. Interestingly, instead of making it even better, this is actually a scaled down version of the original e-reader and in most cases they are very similar to each other. They both use the eInk display made famous by the Kindle and they are exactly the same in dimensions as well. I would say they also look identical.

But the Sv-70 stored half the pages compared to the SV-100B — 500 pages on the SV-70 compared to the SV-100B’s 1000 pages. Also, there is no Bluetooth 2.0+EDR on the SV-70 but the SV-100B has it. Also, the older model could connect to a cellphone wirelessly to access documents — that is gone too. You know, you would think that a newer model would have more ways to connect. But instead you have a device that barely connect’s at all.

On the surface, it is pretty ugly.  I am sorry but in an age where minimalism is beautiful, that huge a thing with so many buttons is just plain unsightly. Still, the fact that it they have made a new model with far less features  might mean that their target market is something else altogether and no one really wants to connect to anything.

And that might actually be the case, given how much Brother is charging for the SV-70. If you thought a $400 e-reader was expensive, you might want to look away right now. Because Brother’s SV-70 costs something around $1092.00 per unit! Yes, I put in those decimal zeroes to show you that there has been no mistake! Obviously, this meant mainly for industrial users who have a completely different set of feature set in mind. I guess we will only know when at least one of these finally gets out of Japan.

1 thought on “Brother Releases Another Unspeakably Expensive E-Book Reader”

  1. I enjoyed your reason for putting in those extra decimal places :-)

    It really does look … ungainly.

    Thanks for telling us about this one though. Whoa. What a price.

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