I am not a bestselling author, nor do I play one on television. I do, however, take a great deal of interest in how those who have managed to make it big with their self-published Kindle books have managed to pull it off. It’s a tough environment and authors don’t have the soft of support system that traditional publishing offers, so there is often a great deal of creativity that needs to come into play. If you are looking to follow in the footsteps of the KDP success stories that we have seen so far, however, there are a few things that are best kept in mind.
Treat Your Audience Well
You already know that social networking is considered the key to self-publishing success at the moment. What a surprisingly large number of authors seem to think this means is that you need to send out scores of random connection requests on Facebook and Twitter, then repeatedly advertise your book over and over again. This is the wrong way to do things.
Anybody who has access to a Kindle will already know that there are more eBooks out there than they can ever hope to read. Make yourself stand out by doing something besides badgering. Answer questions, share anecdotes, build up a conversation about your writing process, or just offer the occasional preview of your newest work. If you treat your readers like people, they will be more interested in what you have to say than any 140-character ad could accomplish.
Unlike with traditional publishing, you will not accomplish much on a book tour. Instead, harness the power of the internet to make your connections as virtual as your Kindle publication. Set up online gatherings, have a community forum on your personal site, make a Facebook fan page, and generally just keep your options open. Under no circumstances should you decide to buy into one social network at the expense of all the others. It doesn’t take much extra effort to at least cross-post news or check comments in a variety of places and you cast a wider net that way.
Build A Network
It is important to go beyond direct advertising as well. One of the best ways to accomplish this is by developing connections with other authors. Readers tend to take their favorite authors’ recommendations seriously, so it is definitely possible to form a circle of reliably interconnected readership with your peers. This is mainly just a way of directing the force that is the customer recommendation, but that can be tricky to get a hold on.
This should go without saying, but often needs to be said. You are writing for an audience. Whether it is a Kindle eBook or a paperback, that audience expects a certain amount of professionalism from you in return for their money. This means that you should exercise some care with your work. Give it an extra