In welcome move, Amazon has decided to open up the Kindle platform to authors who are situated outside the US. So now authors from all over the world can sell their works on the various Kindles. This ensures a win-win situation for everyone involved — Amazon, Kindle users and the authors/publishers.
A lot of good literature gets published outside in the US. In fact, if you look at popular fiction genres, you will see that many of the world best sellers come from outside the US. I mention works of fiction mainly because those are the ones that sell the most. And with those facts in mind, it is easy to see why this would benefit Amazon. Amazon has really ushered the era of eBooks by making the Kindle and tying it up with the Whispernet platform. With this new move, they ensure that there is a steady supply of fresh material that is much greater in number than their current competitors. The great diversity that the Kindle Store will gain as a result of this will be really good for Amazon’s business.
For the average user, this means more choices and that is always a good thing. Plus it will also mean that you can finally carry your favorite non-US author on your Kindle, in addition to having the printed editions. With better choices and more diversity, you will probably end up buying even more books on your Kindle and less from physical bookstores. And that is exactly what Amazon wants.
As for the Authors, this basically means a new market has opened up to them. Book sales have been down for a long time now and they have been getting worse. But eBooks are gaining momentum by keeping the print media relevant. So many of them will undoubtedly see the great opportunity that it is for them and jump right in.