Plastic Logic has revealed that their device will use AT&T’s 3G network to download content. This move places the Plastic Logic Reader in even more direct competition with the Kindle, which uses Sprint’s 3G network instead.
If the battle between Barnes & Noble’s store and Amazon’s comes down to the eReaders themselves, this is a significant step in Plastic Logic catching up. They’ve even one up’ed Amazon by adding WiFi to the device (although WiFi might not be too far off for the Kindle).
The catch is that no details have been revealed as to what kind of pricing plan will be in place to use the network. Unlike Whispernet, which is free excluding the upfront device costs, Plastic Logic could decide to go in a different direction. Whispernet doesn’t cost anything because Amazon pays every time you download something. If Plastic Logic didn’t want to make that kind of commitment, they could defer payments to the customer.
Either way, the plot has thickened with Barnes and Noble and Plastic Logic. It seems like the best way to compete with Amazon is to find a way to copy their model.