Starting August 7, Office Max will start carrying the Kindle. It is the latest major retail chain to offer the e-reader. It joins Best Buy, Target, Radio Shack, Staples, and most recently, Toys R Us, in selling the Kindle.
Only July 30, Office Max started carrying the Nook, which just lowered its price to $139 for its touch screen e-reader. This puts the devices in direct competition and gives Amazon the nudge to get a touch screen version of its bestselling e-reader out there.
The Nook has given the Kindle a pretty big run for its money in recent months, beating it for the first time in sales ratings. I can’t wait to see what Amazon has in store for the new Kindle lineup. I’m sure they will amp up their efforts to take the lead back.
So now we have the Kindle hitting a variety of consumers: business, education, parents and children, and of course online shoppers.
Office Max will offer the Kindle just in time to hit the back to school crowd, which is perfect considering this retailer sells school supplies.