Tag: advertising
Amazon’s Kindle Fire HD Ad Highlights iPad Mini Deficiencies
Amazon recently chose to run an ad comparing the Kindle Fire HD to its iPad Mini competition. Specifically, this ad called out the inferior display that Apple has decided to…
Kindle Fire Ads May Be More Productive than Their iPad Counterparts
When it comes to selling advertising space, it makes sense that bigger is better. Billboards reach more people than bus stop ads. That may not translate entirely to the tablet…
Why Amazon & The Kindle Deserve To Be Dominating Bookselling
This is going to be a bit controversial, I’m sure, given how Amazon has gone about using their influence to beat down smaller publishers and other suppliers recently, but when…
Barnes & Noble Cleaning Up After Misleading Kindle Fire vs Nook Tablet Campaign
The competition in the 7″ Tablet market was obviously thrown into disarray by the arrival of the Amazon Kindle Fire and Barnes & Noble Nook Tablet devices. Even if you…
Amazon’s Ad-Supported Kindle Comes Out On Top
Not too long ago there was a fair amount of debate over whether or not customers could possibly accept a version of the Kindle which incorporated advertising. As it turns…
Ads in Kindle Books a Possibility?
As eBooks gain more popularity, it can’t really surprise anybody to see advertisers trying to cash in. Does this mean we can expect to start seeing ads in our Kindle…
Kindle’s Christmas Ad Campaign
Not too long ago, Amazon(NASDAQ:AMZN) took some flak for addressing the sunlight reading quality disparity between the Kindle and the iPad as one of its main selling points in a…
Amazon files Patents For In-Book Advertisements
Amazon has applied for two patents: On-Demand Generating E-Book Content With Advertising and Incorporating Advertising In On-Demand Generated Content. Essentially, the patents are for adding content-generated ads to Kindle products,…