So, Amazon knows that some of you will be rooting the Kindle Fire by now. It’s hard to imagine otherwise at this point, given the state of the competition and the community of Android enthusiasts who love to unlock the full functionality of the OS. What’s fairly unusual about Amazon’s approach to this, though, is that they don’t really seem to care and won’t be making any major moves to prevent it.
For those unfamiliar with the term, “rooting” a device means gaining unrestricted access to the device’s software in order to, among other things, install a fresh or custom version of the operating system that is more in line with what you are personally interested in. The Nook Color, for example, was widely regarded to be an impressive budget tablet after rooting despite its less than impressive default feature set at release. Rooting is common practice on Android devices, especially when by default these devices prevent users from accessing the Android Marketplace or when manufacturers stop supporting software updates for older devices. This is essentially the same process as Jailbreaking your iOS devices and the results are comparable.
Amazon representative Jon Jenkins, director of the Silk browser project for the Kindle Fire, admitted “It’s going to get rooted, and what you do after you root it is up to you.” In the same interview he admitted to not even being sure if the bootloader was locked, which is just one of the many ways that Android is closed off to potential hackers. This doesn’t mean that Amazon will offer any special support for such endeavors, and indeed it will still most likely result in a breach of warranty for anybody who chooses to go this route, but they don’t seem to see much profit in staying on top of any potential exploits and holes in the security.
It’s a novel approach for a major developer. For the most part companies tend to overreact to what they view as a threat, often to the point of forcing normal users into less enjoyable experiences as a result. It also implies a certain level of confidence in the experience being delivered.
Amazon is essentially gambling on the idea that the Kindle Fire’s unique interface and distinctness from the generic Android experience will be enough to keep users locked in. They have spent a great deal of time and effort, by most accounts, in creating something distinct that customers will feel worth investing in. Of course it will probably help that without the Kindle Fire‘s OS it will likely be difficult to make use of Amazon’s cloud services. If the Silk Browser is genuinely faster than the competition as it claims to be then that alone would be enough to make you hesitate to switch.
Basically, if all you want is the hardware then you’re in luck. Grab it, root it, play with normal Android all you want. It provides a decent amount of power for the $199 price. What many of us are hoping for though, and what I think Amazon is banking on, is that they have done a good enough job to make it not even worth the effort.
Originally, the plan for the Kindle Fire‘s release was supposed to have involved two Tablet PCs. That was the story being told during the speculation period, at least, and it seemed pretty believable. Supposedly, as Amazon grew concerned about the time it was taking to get both products ready, they became afraid of missing out on the 2011 holiday season and put all resources into the 7″ Kindle Fire instead. There is yet every reason to believe that further Kindle Tablet devices are planned for the future, though.
Up until now we have been assuming that the next one to come would be the previously rumored device known by the code name “Hollywood”. This was to be the 10.1″ version of the Kindle Fire that would run a quad core processor and have an increase in both storage and memory. Many analysts have been expecting to see this device released as early as the first quarter of next year, but new information from DigiTimes seems to point to a slightly different course for the immediate future.
They have heard from sources associated with Amazon’s current 7″ display suppliers that Amazon has set things in motion for the production of 8.9″ screens. While it is always important to remain somewhat skeptical of supposed inside sources for a variety of reasons, if true this could mean that entirely new things are in the works for Amazon’s next Tablet PC.
While it would not necessarily be true that an 8.9″ display would have to be less powerful than the Kindle Hollywood rumors were indicating, there has to be a reason for such a shift. The obvious answer would be cost management. While the Kindle Fire is currently selling ridiculously well in pre-orders, it is only able to do that by virtue of its low price and comparatively high level of content. Should Amazon have jumped into the tablet market with something trying to take on Apple’s iPad on equal terms, it is likely that things would be going somewhat less well.
By using a screen that is somewhere between the iPad and the Kindle Fire, Amazon not only keeps costs down below what Apple has been able to manage, but also continues to remain distinct in customers’ minds. Yes they are both tablets, but by virtue of form alone they will fill different needs and desires just as the Kindle eReader line was able to do.
This doesn’t rule out the possibility of a 10″ Kindle somewhere down the line, but should the rumor prove true then it would be far less likely. The Kindle DX‘s lack of success should be enough to steer Amazon clear of the “bigger is better” mindset, if nothing else. In addition, while there are currently a wide number of Kindle eReaders to choose from, there is every reason to believe that Amazon will be eliminating the Kindle Keyboard as a major part of the product line within the next few months. Just as it makes little sense to try to keep providing five or more different eReader options at a time, trying to market 3-4 different sizes of tablet seems unlikely to significantly increase sales.
So, clearly the Kindle Fire was destined to be a big thing from the moment it was announced. In addition to being a part of the bestselling Kindle line, the pricing alone would have been sufficient to make people sit up and take notice. Not many people expected anything less than $250 before the press conference, especially not a full 20% less. It seems that even Amazon wasn’t expecting how much attention their new tablet would get them, though.
Recent analyst estimates have indicated that since pre-orders began on the Kindle Fire, currently scheduled to begin shipping by November 15th, as many as 50,000 units per day have been sold. On the first day alone, as many as 95,000 pre-sales are believed to have occured. In light of this, Amazon CEO Jeff Bezos has announced that he has dramatically increased the number of units ordered for this year’s production. Even he apparently wasn’t quite ready for the splash being made.
In addition to the fact that the Kindle Fire is priced so impressively competitively, seeming to have single-handedly caused a drastic drop in Android tablet prices over the past few weeks, the company has brought a lot to bear on the new product to make it appealing for customers, new and old alike. While the obvious connection to the other Kindles exists, this is not primarily intended to serve as an eReading device. The Kindle App still works well, and the color screen will allow for a large variety of content that has as yet been unable to join in on the eReader fun, but there is a lot more going on.
Amazon Instant Video, for example, will probably serve as the greatest draw for most people. While the new tablet will only have 8GB of storage space onboard, the Android operating system included has been highly customized to allow the greatest possible integration with Amazon’s web services. This means that if you have a wireless network handy, Amazon will be able to bring you any video content you have access to at a moment’s notice. They’ll even save your stopping point for later if you set something down for whatever reason. This service has been undergoing fairly constant expansion in recent months with tens of thousands of new titles being added as deals come together with new providers. A fair percentage of this video content is even freely available with Amazon Prime subscription, a free month of which will accompany every device.
Given how appealing the media consumption angle is likely to be for customers, it is not at all surprising to see how hard Amazon is pushing the Kindle Fire. While some analysts are convinced that they are losing as much as $10 on every tablet sold, creating the sort of long lasting customer relationship that this has the potential to form can only be good in the long term. It might not be poised to overthrow the iPad any time soon, but the justifiable excitement over the newest Kindle is hard to ignore.
For some time now Amazon has been pushing their Amazon Prime service. For just $79 a year (less if you’re an active college student with a valid .edu email address) you can take advantage of unlimited free two day shipping on eligible items as well as enjoy the perk of a selection of streaming video titles free on demand to any supported device. While the former has been the major selling point for many so far, the latter is going to be an increasingly big deal with the coming of the Kindle Fire.
There is a reason that the Kindle Fire will be coming with a month worth of Amazon Prime membership. The device is designed to work as an ideal portable video streamer. The Amazon Instant Video library has been growing regularly since right around the time the first Kindle Tablet rumors started popping up, and it hasn’t stopped yet. A significant portion of that is free to Prime members.
Of course, as with any such program, there are issues. Most significantly is the fact that much of the benefit is restricted to the United States. Amazon’s other sites mostly have their own versions of Amazon Prime with similar benefits (such as Amazon.co.uk offering free 1 day shipping and evening or weekend delivery discounts in select areas) but as yet none of them seem to involve the video service. While there are obvious reasons for this, including the complications of international media rights acquisition and local content distribution laws, that doesn’t mean that the problem isn’t there. It is slightly strange that Amazon would choose to call their program basically the same thing in multiple countries while offering different benefits depending on location.
This is, incidentally, widely believed to relate directly to the Kindle Fire‘s lack of international presence. Before Amazon can hope to make any money off of such a device, they need to have the media services in place for it to tie into. No video streaming, no Kindle Fire.
Will this be changing in the future? I think it is safe to say that most people expect Amazon to be making a move to expand their digital media services internationally in the near future. The recent expansion of the Kindle eReaders into new markets could even be seen as a way of testing the waters, so to speak. I don’t think that this will happen soon enough to please most people, though. Given the time required for Amazon to build a significant library of video content, Prime members are likely to be left on the back burner as far as this goes for some months yet. More in countries whose Amazon presence is still quite new.
Still, watching for changes in how the Amazon Prime services are handled may be a good way to predict Amazon’s next moves in a given country. As closely tied into it as the Kindle Fire seems to be, a beefing up of related content seems to be a likely predictor of a local tablet release. As popular as their new tablet is, I can’t see Amazon stopping at just the US.
Let’s assume for a moment that the Kindle Fire proves to be a successful endeavor. I don’t just mean that it sells well, since we know that it is already doing that, I mean that users love it as much as the existing Kindle line and product loyalty can be assumed to a certain extent. Where do they go next with things at that point?
Well, there are already indications of a 10″ Kindle Tablet. Personally, I’m guessing we’ll be calling it the Kindle Air by early 2012. This is based on rumors from people in the know about what is going on at Foxconn Electronics, who Amazon is said to have tapped for the production of their next device. While it doesn’t necessarily mean anything, the fact that Foxconn is also the producer of Apple’s iPad 2 hints at a more head-on confrontation over the high end tablet market. This will likely end up being what was originally known as the Kindle ‘Hollywood’ Tablet rather than anything directly upgrading the brand new Kindle Fire
A larger Kindle Tablet was always a given in most ways, though. The majority of “leaked” information leading up to the reveal of the Kindle Fire indicated that there was always meant to be a larger, more powerful option that Amazon just ran out of time to have ready to ship in time for the 2011 holiday season. We can hope that by taking more time with it we will get a device that while still affordable brings a larger display and significantly more power.
Looking to the longer term, though, Amazon has to be hoping to bring their end to end service to all areas of the portable electronics market. After all, being based on Android should make it relatively easy to port their Kindle Fire OS to anything with a screen on it. My guess, and I’m hardly alone in this, is that there is a Kindle Phone coming up down the line.
There were predictions about a possible 4″ Kindle Tablet type of device in a Wall Street Journal article some months ago featuring supposedly leaked information about the Kindle Fire. It was interesting then and it remains that way. While it would be easy to see that resulting in something along the lines of an iPod Touch competitor, though, I don’t see how that would make the kind of impression that launching a new type of Kindle should aspire to.
More likely would be a Kindle Phone. In 2010, Lab 126 representatives stated in an interview that Amazon was interested in entering into the mobile phone arena in the past, but at the time considered it out of reach for a variety of reasons. That was before the Kindle Fire and its Android fork, though, so things have changed. At this point they have the OS, the App Store, plenty of media to serve, and even an existing relationship with a major cellular provider. A phone just seems like a logical extension of putting all of these things together.
So, the big news has finally broken and we now know all there is to know about the new Amazon Kindle Fire Tablet. If anything, it exceeds much of the high expectation surrounding the initial hype. Everything from the drastic undercutting of competition pricing to the well thought out theme of the interface seem calculated to dominate a currently scattered industry. With something like this available, even the iPad might have more to worry about than previously expected. That said, there are some other things going on here that aren’t entirely apparent at first glance.
A couple things go a long way to guaranteeing that Kindle Fire customers will remain Amazon customers as long as they own their device, for example. For one, while nothing says that you definitely cannot import content from other sources, and indeed it seems almost inevitable that you will be able to do so, the integrated storage is fairly limited and only Amazon content will be given unlimited storage space on their cloud servers. Will it be possible to stream content, especially video, over your home network to the tablet? That remains to be seen.
We also have to assume that a great deal of the functionality, as far as content access and even web browsing go, would be lost with the rooting of the device for whatever reason. Amazon has been concerned enough with piracy in the past to make this something they will have taken into consideration, even if it means that some legitimate users will be inconveniences by it.
For your average user, still not really a bad deal. You have access to movies, music, magazines, and even books, all at a reasonable price. The Amazon Prime functionality becomes almost mandatory to get the most out of things, but it provides value far beyond its cost. Kindle Fire’s even light enough for one-handed use and can multi-task enough to play you music while you read or browse the web.
What would have made it even better? In the future people are definitely hoping for a larger viewing area, expandable storage, optional 3G capabilities, and longer battery life. Some of that fell to the side in order to allow the Kindle Fire to be priced so low. Some of it, like the battery life, just isn’t reasonable yet. Of course if we’re speculating about hardware that does not exist yet then I suppose full color, low power, non-backlit displays would be nice. These things will happen when the tech is available, I would assume. Better to do it right with what is mature right this minute than jump in too soon.
Should this take off, and I think we can all be pretty sure that it will after today’s reveal, expect to be seeing a larger, more powerful Kindle Tablet on the horizon. Amazon supposedly spent time and manpower getting a 10″ tablet designed already, and they’ll need it to top this offering. The competition will need some time to adjust, in the meantime. It’s unlikely we’ll see such an affordable yet functional tablet from anybody else in the near future.
Will have a 6″ latest generation eInk. There will be no keyboard, not even page flipping buttons, with all features accessible via “easy reach” system touch interface. Touchscreen uses the same infrared technology as latest generation Sony eReaders. Kindle Touch is made of silver plastic (again similar to latest Sony eReaders). It will be available on November 21st with pre-orders starting today in two flavors – WiFi only for less than a $100.00 (!!!!) -$99 and 3G for $149. Amazon is pretty consistent with charging $50 for “lifetime unlimited 3G access available in over 100 countries”. It seems like the software has gotten an upgrade as well with the new X-Ray feature that lets you do rich text lookups that go beyond looking up single words in the dictionary. It seems to pull Wikipedia description of general concepts mentioned on the page you are currently reading.
Features and specs:
Latest generation eInk Pearl screen (600×800 16 grayscale) – same as Kindle 3
IR touchscreen with multitouch support
Size: 6.8″ x 4.7″ x 0.40″
Weight: 7.5 oz (slightly lighter than Kindle 3)
Battery: 2 month battery life
Storage: 4GB internal flash memory. Only 3GB available for user content. No external card slots (DS/MMC/Memory Stick etc)
Wireless connectivity: 802.11b/g/n WiFi and optional 3G with no monthly fees for $50 extra
Wired connectivity: micro-B USB 2.0 connector
Audio: headphone jack and built-in stereo speakers
X-Ray: contextual lookup of concepts, people, places etc mentioned in the book though Wikipedia or Amazon’s community encyclopedia – Shelfari
Same 6″ screen, but no touch, no keyboard, only with page flipping buttons. Because of this the device is both very compact and inexpensive. It is 18 smaller than Kindle 3 and weights under 6 ounces. Priced at only $79 with Special Offers and $109 without and shipping today. The device is actually called just “Kindle”, with Kindle 3 being creatively renamed into “Kindle Keyboard”.
Specs and feature:
Latest generation eInk Pearl screen (600×800 16 grayscale) – same as Kindle 3
Size: 6.5″ x 4.5″ x 0.34″
Weight: 5.98 oz. This is 2.5 ounces lighter than Kindle 3, and only 0.5 ounce more than Sony PRS-350
Storage: 2GB internal flash, with 1 1/4 GB available for user content
RAM: 512MB SDRAM memory
Battery: 1 month battery life
Wireless connectivity: 802.11b/g/n WiFi. No 3G option available at this time
Wired connectivity: micro-B USB 2.0 connector
Audio: headphone jack and built-in stereo speakers
Amazon’s entry into the tablet market, currently dominated by Apple iPad. Kindle Fire features:
7-inch color backlit LCD display based on IPS technology that allows good viewing from wide range of angles
LCD is protected with extra-strong Gorilla-glass.
Dual core ARM CPU
Weighs 14.6 ounces
Runs heavily modified version of Android operating system
Kindle Fire will have direct and easy access to a broad range of content:
First and foremost – over 1,000,000 (and counting…) of Kindle eBooks
Color versions of newspapers and magazines
100,000 movies and TV shows streaming from Amazon. 11,000 of these are available for free to Amazon Prime subscribers
17 million DRM-free MP3 songs
Amazon’s own Android app store.
Kindle Fire seems to rely heavily on Amazon Cloud Storage.
Same WhisperSync technology that synchronizes book reading position across multiple devices now works with movies and TV shows – it automatically remembers last watched position. You can resume watching the movie on your TiVo or any other Amazon-connected streaming video device.
Touch UI supports swipe gestures to bring out extra controls, very similar to Windows 8 concept. It looks nothing like vanilla Android. Homescreen features 3D carousel of most recently accessed content regardless of it’s type: in the demo Angry Birds game is shown right next to the latest issue of Vanity Fair magazine and Kindle eBooks. OS supports multitasking. So you can listen to music while you are reading a book. You can pin any kind of content (including a website bookmark) to your Home screen bookshelf. Full color magazine display seems to be much smoother than with original version of Nook Color.
Price point is $199 as was previously announced. This includes 30-day trial of Amazon Prime service that normally sells as $79/year subscription. Kindle Fire ships on November 15th, 2011 with pre-orders starting today.
Specs and features:
Screen: 7″ backlit IPS LCD with multi-touch and gestures. 1024 x 600 resolution with 24 bit color
Size: 7.5″ x 4.7″ x 0.45″
Weight: 14.6 oz. This is 1.2 lighter than Nook Color
Storage: 8GB internal flash memory. No expansion slots (SD/MMC/etc) are available. It does however have access to Amazon Cloud Storage which is unlimited for Amazon content
Battery: Up to 8 hours on a single charge. Very similar to Nook Color. There is no cheating laws of physics there.
Wireless connectivity: 802.11b/g/n. No 3G option at this time
Wired connectivity: micro-B USB 2.0 connector
Audio: headphone jack and built-in stereo speakers
Data formats: on top of supporting the usual bunch that Kindle 3 supports, Kindle Fire adds native support for DOCX and a number of DRM-free audio-formats
OS: heavily modified Android
1,000,000+ in-copyright books. 800,000+ of these are priced at $9.99 or below. Millions more – out of copyright
100,000+ movies and TV shows available for streaming
1000s of Android apps. This is only a subset of what’s available for Android. On the other hand, acceptance criteria is much higher so overall app quality is much better than you average Android app. Nook, Kobo app availability… I’m guessing not.
17,000,000+ DRM-free Mp3 songs from Amazon MP3 store
Email client that works with major providers like Gmail, Hotmail, Yahoo, AOL, etc. Additional email support is available though apps that can be separately purchased.
All year we have been getting bits of data, speculation, and supposedly leaked information about the upcoming Kindle Tablet. This past month has seen huge dumps of information about the upcoming product, and today we’ve got even more thanks to TechCrunch. In a press conference being held this Wednesday, we should get confirmation and all of the other information we’ve been waiting for.
Probably the first big revelation is the name. In order to differentiate it from the Kindle eReader line, the new Tablet has apparently been dubbed the “Kindle Fire”. This was actually hinted at several months back when people stumbled on Amazon’s acquisition of several Kindle related domains, including kindlefire.com.
We now know that the Kindle Fire will be feature a 7″ backlit screen that may look quite similar to the BlackBerry Playbook due to shared manufacturers and a lack of time to get the product out for this holiday season. It will be using a custom fork of Android (probably built on the 2.1 base), but altered to the point of complete uniqueness. This will be running on a TI dual-core OMAP chip, probably in the 1.2GHz range, putting the hardware in line with other newer Android devices. Overall a strong offering.
Now, the existing Kindle line has effectively dominated the eBook market in the United States by bringing customers an impressive reading experience that improves value despite the inability to price their eBooks as competitively as the company might desire (Hooray for the Agency Model, right?). If a similar relationship with customers can be achieved with the Kindle Fire, Amazon can completely turn the current hardware-based Tablet sales model on its head (Some reports indicate that as much as 90% of iPad based profit for Apple comes from hardware sales).
To pull this off, Amazon has been pulling together a great support base. Major app developers have apparently been approached to get them ready for the launch, for one. Also, quite importantly given the media-centric nature of this device, Amazon has been putting together deals with the likes of CBS and Fox to secure access to extensive video content for the Amazon Instant Video service.
There is currently some question as to the exact nature of what will be offered as incentives to new users. Some sources are saying that this will be a $250 Tablet PC with Amazon Prime bundled free for the first year, while others are claiming that there will be two packages available that will differ mainly in their inclusion of the Amazon Prime membership.
What we anticipate at this time is an announcement by Amazon that the Kindle Fire will be available either late October or early November. This seems like a large delay between the press conference and first shipments, but Amazon is clearly under pressure from competition in both tablets and eReaders at the moment and needs to get ahead.
Check back on Wednesday for confirmation, revisions, and any other Kindle Fire news that we are able to bring you.
There are two major factors favoring the success of the Kindle Tablet right now, aside from being backed by Amazon and all that that entails. One is that it will be cheaper than pretty much all of the tablet competition, especially the big names like Apple. Two is that it should be able to provide a consistent, centralized experience practically unheard of in the Android Tablet market today.
Pricing is a key issue, of course. It will be incredibly hard for most companies to compete with Amazon since their media sales emphasis will allow them to sell hardware at or below cost while confidently expecting to make up the profits in post-sale usage. The only really usable tablet in the same range is the Nook Color, which is mostly only succeeding by being great compared to other extremely cheap tablets. If Amazon can manage to provide a genuinely superior experience at the same price, they will stand alone with good reason.
We can’t rely entirely on pricing to determine success, though. The Pandigital Novel can often be found for $80 or less, but that doesn’t mean it is knocking the Kindle down from their place on top of eReader sales (despite being a color eReader, which many people claim is more important than screen quality or interface).
The act of creating a consistent Android experience, however, might soon be less useful than we might expect, should Windows 8 live up to its promise. Microsoft’s new tablet-centric operating system seems to have a good chance of focusing tablets around a single unfragmented environment that has no ties to a specific manufacturer. They’ve got media play capabilities, the full versatility of a Windows OS, an apparently highly streamlined design, and even an App Store. It can be hard to argue with all that.
The Kindle Tablet will clearly be running lower powered hardware than most Windows tablets can be expected to, and will have a more consumption-focused experience. The problem they are facing is less direct market competition and more a conflict of perception. If the idea is to lure in consumers with something that is like an iPad in every way that matters besides the price, it will only work so long as the iPad is what people are using as the basis for comparison. A $350 Windows tablet with superior hardware and a comparable user experience might be enough to derail the whole effort no matter what kind of incentives Amazon is able to throw in to sweeten the pot.
In the end everything will rest on how the two launches go. Amazon has earned a great deal of customer loyalty through the Kindle platform, which goes a long way toward jump starting the new product. Microsoft, on the other hand, has left many potential customers and developers a bit put off with the extremely different direction their newest product has taken things. A failure to impress on the part of either company will mean a lot for the competition.
Admittedly I was one of many people who were initially a bit shocked and disappointed by the news that the Kindle Tablet would run on a forked version of Android from a pre-3.0 base. Since Android 3.0 was the first version optimized for tablets, and since I want the Kindle Tablet to be as useful a device as the Kindle, there seemed to be an important connection being missed somewhere along the line. After a bit of further research, though, this could be a great move to establish the new ecosystem.
There were some analyst observations made recently that brought the truth of things out pretty well. Essentially, since this isn’t just an early release of Android it may not matter quite as much that it isn’t based on the most recent release. The best way to think of this may be as an alternative to Android. The Kindle Tablet OS, by all accounts, is built on the Android base code but does not carry over any of the experience. It seems like something of a slight to Google to take their offering and run in another direction with it, but that’s another matter entirely.
What makes this an observation worth making is the way it increases the Kindle Tablet’s potential for creating a real presence for itself. On the developer end of things, Android development is forced to exist in such a fragmented environment at this point that there is no simple way to keep up with everything. Amazon is in a position to immediately take a dominant position among non-iPad tablets. The combination of a huge user base and a stable environment could be enough to persuade many developers to release software exclusively for the Kindle Tablet, even leaving out the ability to make assumptions about the hardware capabilities of the end user. A greater selection of apps than competing tablets is a big draw for customers, if the iPad can be taken as an example.
On the customer end of things, Amazon has already proven to be more effective than Google in moderating the content of its own Android App Store. They’ve also shown a fair degree of insight into meeting user demand, as demonstrated by the Kindle, Kindle Apps, and the Amazon.com websites in general. Combine the expected $249 price with a unique and positive user experience and it is hard to argue with a purchase, especially compared to more expensive and less impressively backed competing tablets.
Yes, it would have been nice to see Amazon having used a more recent release as their starting point. The fact that they didn’t does imply that they’ve been at work for quite a while making the best product possible. The Ars Technica preview that brought so many of these details to our attention in the first place emphasized how fluid and intuitive the tablet was to use, so apparently they have made good use of that time. While I will continue hoping for certain hardware improvements in the form of a high end Kindle Tablet(Hollywood?), there seems to be no reason to find fault with their software decisions at the moment.